Intelligence to make better decisions faster
Intelligence to make better decisions faster

Definitional Guidelines for The Weather Report

 
 
   
 

> 100 Degrees F:

Delivery is the only issue.

>  90 Degrees F:

Orders are coming in with no sales effort.

>  80 Degrees F:

Orders accelerating. Capacity driven. Delivery is more an issue.

76-80 Degrees F:

B:B ratios should come in at a sustainable 1.1:1.

70-75 Degrees F:

Just meeting reasonable quotas. B:B Ratios are 1:1

<  70 Degrees F:

Orders are expected to decelerate. Price is more the issue.

<  60 Degrees F:

No way we'll meet quotas. B:B Ratios are 0.9:1

<  50 Degrees F:

Technology buys only.

<  40 Degrees F:

Technology is a hard sell.

<  30 Degrees F:

Its like selling refrigerators to Eskimos.

<  20 Degrees F:

We can't give product away.  Relationship selling only.

<  10 Degrees F:

They're not returning calls.  5+ attempts made.

 
   
   
 

Humid:

It's as easy as selling cold drinks on a hot summer day in Hawaii.

Hot:

It's so good our sales conference will be in Hawaii.

Sunny:

Visibility is clear. Order activity is good.

Clear:

Visibility is clear. Order activity is OK.

Clearing:

Things look good on the horizon.  Order activity is OK.

Chilly:

Visibility is clear.  But there is no significant order activity.

Frozen:

No significant order activity. No end in sight.

Fog:

No visibility and we are concerned. Order activity is poor.

Cloudy:

Things look bad on the horizon. Order activity is bad.

Rain:

Expected orders lost.  Budgets vaporizing.

Storms:

Companies reorganizing.  Hard orders are being canceled.

Tornadoes:

Expect heads to roll soon.

Snow:  

Hitting bottom.  Calm & quiet, but order activity frozen.

Icy Roads:

Things look okay, but one wrong move can kill your career.

 
   
 
 
   
 

 

 
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