Late in the last century, Europe was extremely pessimistic about its future in semiconductors. More than a cultural pessimism, Europeans had a real reason to forecast dim scenarios: Japan was a juggernaut that looked to be unstoppable. Technology was globalizing well beyond the shores of the many European countries, where competition was well-bounded in well-understood historical and cultural norms. Yet, Europe was only on the precipice of being an integrated economic region. The Maastricht Treaty, or the Treaty on European Union, was not signed until 7 February, 1992.
Across the Atlantic, where semiconductor technology had been invented, American companies were bleeding market share. Its start-up companies were dropping as if they were charging a machine gun nest. How could European companies survive?
Yet, well into the second decade of this century, it’s clear that these doomsday predictions were wrong. Many European companies not only survived, they prevailed. So what was difference that made the winners … winners?
VLSIresearch’s G. Dan Hutcheson answers these questions in this video.
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Video of Presentation: How Europe's Best Tech Companies Prevailed
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